Posted 3 weeks ago

Job Title:                ENGAGEMENT OFFICER (AD157)
                                (Temporary for 14 months, covering                                          Maternity Leave)

Salary:                    SCP 24 ( £22,911)

Hours:                    Full time:  37 hours per week.                                                     Working flexibility over 7 days to meet                                      the requirement of the role.  Overnight,                                    evening and weekend working                                                     required, including some Bank Holidays. 
                                Flexible working position with a                                                  requirement to be in the office one day                                    per week (overnight accommodation can                                  be provided on site).

Closing Date:       4pm, Monday 24 February 2020


Tuesday 3 March 2020
(Second interview Thursday 5 March 2020).

Purpose of the Job:

The Engagement Officer is an exciting and unique role to increase engagement in the community.  The focus of responsibility is to communicate NCW’s offer by means of building relationships with families and other sight loss organisations and charities via attendance at events, exhibitions and a schools engagement programme.  It is a diverse, hands-on role for a motivated self-starter, which requires a can do attitude and offers a great opportunity to make an impact.  The role reports directly into the Marketing Manager and is part of a small, busy marketing team.

Main Tasks:

  1. To effectively promote the College and its offer to key stakeholders, particularly prospective students and parents and other sight loss organisations and charities through a number of communication strategies including internal and external events, presentations, exhibitions and visits.
  2. Develop and roll out a schools engagement programme targeted initially at UK primary schools to involve assemblies, class workshops and activities to raise awareness of vision impairment and NCW.
  3. To proactively develop and maintain strong relationships with key individuals in organisations, schools and sight loss charities. Develop strong relationships with those organisations and charities to promote NCW and communicate the NCW offer, with the aim of recruiting students.
  4. Represent NCW at exhibitions and events engaging with parents and young people affected by vision impairment to promote NCW and communicate the NCW offer.
  5. To organise and lead a programme of visits to organisations, schools and sight loss charities both locally and nationwide, for meetings and to give presentations on the NCW offer, student life and the student journey.
  6. The post holder will be expected to get involved in activity and sports weekends and family events, involving working with young people and their families, much of which will be at weekends and over holiday periods.
  7. To work as part of the Marketing team to support key events and initiatives to realise recruitment targets. To liaise with members of the Marketing team and provide relevant information for promotional activity including press releases, social media, website content.
  8. Monitor and assess activity to ensure effectiveness and be constantly alert to new ways to engage with prospective students and wider audiences.
  9. Assist where required in the planning, organisation and delivery of NCW events on or off campus.
  10. Represent NCW at all times in a responsible and professional manner.
  11. To compile and distribute marketing materials for distribution at internal and external events.
  12. To provide analysis and evaluation reports on increased student numbers associated with the activities of the role.
  13. Carry out any other comparable duties, marketing and administrative tasks which may from time-to-time be required.
  14. To undertake any other duties commensurate with your level of responsibility as may be required by the Marketing Manager or Senior Leadership Team in order to ensure the efficient functioning of the College.
  15. Any other duties commensurate with the nature of the post and under the reasonable direction of the Principal.

Equal Opportunities Statement:

NCW is committed to safeguarding and promoting the welfare of children and young adults and expect all staff and volunteers to share this commitment.  This post is conditional on an enhanced Criminal Records Bureau check.

Safeguarding Children:

NCW is fully committed to ensuring the safety and well-being of students at the College.  You are responsible for adhering to the College’s policies on Child Protection and for promoting and safeguarding the welfare of children and young people you come into contact with.

Annual review:

This job description will be reviewed annually and may be subject to amendment or modification at any time after consultation with the post holder.  It is not a comprehensive statement of procedures and tasks but sets out the main expectations of NCW in relation to the post holder’s professional responsibilities and duties.

This document is to be read in the context of NCW Statement of Purpose, NCW Equal Opportunities Statement, and agreed policies of the NCW and the Conditions of Service as outlined in the individual employee’s contract.


All criteria are essential unless otherwise stated.

  1. Energy, confidence and self-motivation to achieve targets.
  2. Ability to use own initiative to plan workload and fulfil role to its full potential.
  3. This role will require travel nationwide and occasionally internationally and will often involve early morning or evening events so a full driving licence and flexible approach is essential.
  4. Excellent interpersonal skills and the ability to communicate effectively at all levels and with different people, both internal and external to the College eg: Children and young people, parents, school staff, management and external partners. Excellent and effective communication and interpersonal skills, including the ability to develop relationships and influence others.
  5. Experience of working in Sales and Marketing environment.
  6. Experience of working with children and young people.
  7. Experience of liaising confidently with a range of stakeholders (internal and external) and building effective working relationships in the development of student recruitment.
  8. Experience of working with the general public.
  9. Excellent team working skills with a record of working co-operatively to achieve individual and team goals.
  10. Comfortable and confident working alone as well as part of a team.
  11. Trustworthy and reliable.
  12. Competent IT skills including use of Word, Excel, Outlook, PowerPoint and other packages to support efficient communication, recording of information and an innovative approach to presentation and delivery.
  13. To be a proactive and enthusiastic self-starter with enthusiasm, energy and confidence.
  14. Comfortable and confident working with blind and vision impaired children and young people.
  15. Experience as a confident and effective public speaker and presenter and of acting in an ambassadorial role.

How to apply

1. Download the Application Form below and save it to your computer.

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Sheila Wood, New College Worcester, Whittington Road, Worcester. WR5 2JX


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